I am a Data Scientist with a lot of experience in Marketing Research and Data Modelling using Statistical Tools and Machine Learning. I am the founder of Nuvis Analytics Pvt Ltd. I continue to manage this company. Till 2008, I was the Managing Director of Icon Added Value India, an international research based brand consulting company.

I have a Ph.D in an Operations Research topic, from the Department of Mathematics, Indian Institute of Technology, Mumbai.

My career started in 1976. In these last forty years, I have done many MR projects and have considerable experience in designing and analyzing MR data. I was a consultant to the National Readership Surveys, one of the largest surveys conducted by the newspaper industry.

I am an elected fellow of The Royal Statistical Society.